The Firm

Istaa Finserv is a leading stock broking firm dedicated to providing top-tier financial services to investors and traders worldwide. Established in 2011, we have built a reputation for excellence, trustworthiness, and innovation in the financial industry.

Our Legacy Meets Innovation

Crafting Wealth: Our Artistry in Financial Prosperity

At Istaa, we view the process of building financial prosperity as an art form—an intricate craft that we've mastered over years of experience and dedication. We take pride in "crafting wealth" for our clients, and this concept goes far beyond mere financial management; it embodies our holistic approach to wealth creation.

Building Customized Investment Strategies 

We understand that each investor is distinctive. That's why we adopt a highly personalized approach, working closely with you to craft investment strategies that are tailor-made for your risk tolerance, time horizon, and financial aspirations.

Building Personal Connections

We understand that behind every trade is a person with unique goals and dreams. Our approach is personal, and we take the time to get to know you, your aspirations, and your concerns. We are not just your stock brokers; we are your financial confidants.

Building Trust

Trust is the foundation of our relationship. We are committed to transparency, honesty, and integrity in all our interactions, ensuring that you have a clear understanding of your investments and their performance. You can rely on us to act in your best interests, always.

Building Lifelong Commitment

Our commitment to you extends beyond the short term. We are here for the long haul, dedicated to helping you achieve your financial dreams and securing your future. Your success is our long-term commitment.

Building Careers

We provide an environment where exceptional talent has the opportunity to flourish. Our professionals are continuously trained to stay at the forefront of the industry. This commitment to their development ensures that our clients receive the highest level of expertise and service, while our employees also experience growth and fulfilment.

Our Clients 

At Istaa, we specialize and take pride in catering to a diverse clientele within the stock broking landscape. Each segments is unique, and our approach is finely tuned to address their distinct financial objectives, risk tolerance levels, and investment preferences. Our team at Istaa is here to provide you with expert guidance and support, ensuring a clear path to success in the dynamic world of stock markets.

Retail Investors

Our commitment to retail investors is unwavering. Whether you're taking your first steps into the stock market or seeking to diversify your portfolio, we provide personalized guidance and tailored stock trading recommendations to align with your unique financial goals.

High-Net-Worth Individuals (HNIs)

For individuals with substantial financial resources and complex investment needs, our services are designed to offer advanced and sophisticated solutions. We understand the nuances of managing wealth and can help optimize your investments to achieve your objectives.

Non-Resident Indian (NRI) Investors

We extend our expertise to NRIs who wish to participate in the Indian stock market. Our specialized knowledge ensures that your stock investments in India are not only lucrative but also compliant with regulatory requirements, making the process seamless and profitable.

Institutional Investors

We are equipped to serve institutional investors, including businesses, organizations, and funds, with specific stock broking needs. Our services are meticulously tailored to meet the unique financial goals and risk management requirements of institutions.

Retail Investors

Our commitment to retail investors is unwavering. Whether you're taking your first steps into the stock market or seeking to diversify your portfolio, we provide personalized guidance and tailored stock trading recommendations to align with your unique financial goals.

High-Net-Worth Individuals (HNIs)

For individuals with substantial financial resources and complex investment needs, our services are designed to offer advanced and sophisticated solutions. We understand the nuances of managing significant wealth and can help you optimize your stock investments to achieve your financial objectives.

Non-Resident Indian (NRI) Investors

We extend our expertise to NRIs who wish to participate in the Indian stock market. Our specialized knowledge ensures that your stock investments in India are not only lucrative but also compliant with regulatory requirements, making the process seamless and profitable.

Institutional Investors

We are equally equipped to serve institutional investors, including businesses, organizations, and funds, with specific stock broking needs. Our services are tailored to meet the unique financial goals and risk management requirements of institutions within the realm of stock trading.

“Know what you own, and know why you own it”

- Peter Lynch

Our Values

Our values are not just words on a page; they are the foundation of our company's identity. They guide our decision-making, shape our corporate culture, and inspire us to achieve our mission of excellence, integrity, and positive community impact. As we continue to grow and evolve, these values will remain the compass that directs our path forward.

Upholding honesty and ethical conduct

We operate with the highest standards of honesty and ethical conduct. Trust and transparency are the cornerstones of our relationships with clients, partners, and team members.

Client first approach

Our clients' goals are not just priorities; they are the driving force behind everything we do. We are dedicated to understanding their unique requirements and delivering solutions that exceed their expectations.

Commitment to excellence and delivering superior services

We are unwavering in our commitment to deliver services of exceptional quality. Our pursuit of excellence extends to all aspects of our operations, ensuring that we consistently provide the best for our clients.

Fostering a culture of respect and inclusivity

We believe that diversity is our strength. Our culture is built on mutual respect and inclusivity, valuing the unique perspectives and contributions of every individual within our organization.

Make a meaningful impact and contribute to our community

Making an impact is more than just a commitment for us; it's a fundamental part of our identity. Beyond our business goals, we have a broader purpose to make a positive impact on our community. 

Revised Guidelines on Margin Collection

Stock Brokers can accept securities as margin from clients only by way of pledge in the depository system w.e.f September 1, 2020. Update your mobile number & E mail Id with your stock broker/depository participant and receive OTP directly from depository on your E Mail Id and/or mobile number to create pledge. Pay 20% upfront margin on the transaction value to trade in cash market segment. Investor may please refer to the Exchanges FAQs issued vide circular referane NSE/INSP/45191 dated July 31, 2020 and NSE/INSP/45534 dated August 31, 2020 and other guidelines issued time to time in this regard. Check your Securities/MF/Bonds in the consolidated account statement issued by NSDL/CDSL every month.

Advisory KYC

Advisory – KYC Compliance - All investors are requested to take note that 6 KYC attributes i.e. Name, PAN, Address, Mobile Number, Email id and Income Range have been made mandatory. Investors availing custodian services will be additionally required to update the custodian details. The last date to update KYC is on or before March 31, 2022. Thereafter non-compliant trading accounts will be blocked for trading by the Exchange. The non-compliant demat accounts will be frozen for debits by Depository Participant or Depository. On submission of the necessary information to the stockbroker and updation of the same by the stockbroker in the Exchange systems and approval by the Exchange, the blocked trading accounts shall be unblocked by the Exchange on T+1 trading day. The demat account shall be unfreezed once the investor submits the deficient KYC details and the same is captured by the depository participant in the depository system. To ensure smooth settlement of trades, the investors are requested to ensure that both the trading and demat accounts are compliant with respect to the KYC requirement. The investors are hereby requested to comply with the regulatory guidelines issued by Exchanges and Depositories from time to time with regard to KYC compliance and related requirements.

Precaution for Clients dealing in Options

Sharing of trading credentials – login id & passwords including OTPs. Trading in leveraged products like options without proper understanding, which could lead to losses. Writing/ selling options or trading in option strategies based on tips, without basic knowledge & understanding of the product and its risks. Dealing with unsolicited tips through WhatsApp, Telegram, YouTube, Facebook, SMS, calls, etc. Trading in “Options” based on recommendations from unauthorized/ unregistered investment advisors and influencers.

Advisory - Investors

  • Ensure that pay-out of funds/securities is received in your account within 1 working day from the date of pay-out.
  • Be careful while executing the PoA (Power of Attorney) - specify all the rights that the stock broker can exercise and timeframe for which PoA is valid. It may be noted that PoA is not a mandatory requirement as per SEBI / Exchanges.
  • Register for online applications viz Speed-e and Easiest provided by Depositories for online delivery of securities as an alternative to PoA.
  • Ensure that you receive Contract Notes within 24 hours of your trades and Statement of Account at least once in a quarter from your Stock Broker
  • Please note that securities provided by you towards margin are not permitted to be pledged by your Stock Broker for raising funds. 
  • If you have opted for running account, please ensure that the stock broker settles your account regularly and in any case not later than 90 days (or 30 days if you have opted for 30 days settlement). 
  • Do not keep funds and securities idle with the Stock Broker.  
  • Regularly login into your account to verify balances and verify the demat statement received from depositories for correctness.
  • Check messages sent by Exchanges on a monthly basis regarding funds and securities balances reported by the trading member and immediately raise a concern if you notice a discrepancy.
  • Always keep your contact details viz Mobile number / Email ID updated with the stock broker. You may take up the matter with Stock Broker / Exchange if you are not receiving the messages from Exchange / Depositories regularly.
  • If you observe any discrepancies in your account or settlements, immediately take up the same with your stock broker and if the Stock Broker does not respond, with the Exchange/Depositories

Attention to the Investors

  1. Prevent un-authorized transactions in your account. Update your mobile numbers/email ids with your stock brokers and depository participants. Receive information of your transactions directly from the exchange or depository on your mobile/email at the end of the day. Issued in the interest of investors
  2. KYC is a one-time exercise while dealing in securities markets. Once KYC is done through a SEBI-registered intermediary (broker, DP, mutual fund, etc.), you need not undergo the same process again when you approach another intermediary.
  3. No need to issue cheques by investors while subscribing to IPO. Just write the bank account number and sign in the application form to authorise your bank to make payment in case of allotment. No worries for refund as the money remains in the investor’s account.
Registered 
Address:

12-A/4 New Sion CHS LTD, Sion (W), Mumbai – 400022.

Main Office (DP Office):

301 Sagar Avenue, S.V. Road, Andheri (W), Mumbai – 400058.

SEBI Regn. Number:

INZ000220334.
CIN: U66120MH2000PTC124971.

Contact Number: